Posts Tagged goal setting

I had associated with some companies in India for providing business development activities. I have very good and bad experience with these companies.

First of all, Business Development is not a magic, you go to market and get business it is not that much easy as you think. For international market a portfolio to present your credibility is most important. Some companies do not even have a better portfolio some times there is no portfolio at all. Even in such cases companies look forward to have projects. They think the person get into market is a magician and they can get work. To fight, arms and ammunitions are necessary. Without that you cannot succeed.

One day, one of my friends went for an interview, he had very good qualification and experience and the company offered a salary which were not commensurate to the qualification and experience he had. I still remember his words ‘if you give peanuts you will get monkeys’. Try to pay reasonably, you will get better people.

Some companies are looking for projects without any investment; they do not have a plan. They appoint people and ask them to bring business; they give them a target which is not achievable. They always compare them with top companies like InfoSys and Wipro. For them their name tells everything to some extend. But for this startups, need to develop their brand.

What should these small companies do to achieve something?

1)      Project what you are. If you look at the contact page of some companies, you will find their global presence. But, they all are in a one man show. There will be a person to attend call, that’s it. So someone see the site they may think this company is a big one… but in reality its nothing. I had a conflict with a company in Kochi, I have written an article about it earlier. They mentioned in their contact page that they have offices in various countries, including Dubai. I have checked there is no office in Dubai. In such cases till how long they could survive, once everyone will come to know.  And this company started in 2004; still their strength is somewhere 3-4. (I have visited their office, they had only 3 system in that company-a company who have international presence, having  office in USA, UK, UAE, Kuwait-ridiculous)So play nicely, and wisely.

2)      Start with an action plan. They should start with an action plan and set some milestones. Try to achieve it. Dream big, but do not try to achieve in the next day.

3)      Hire reliable people. Try to hire reliable people to work with. Invest on him/her. Give time to perform and achieve goals. Do not try to hire and fire. This will spoil your name in the industry.

4)      Have tie-up with reliable companies. You could have tie-up with reliable companies with in your country and abroad. But be careful when you select any company. The best way is having tie-up with companies in different area and they could bring business in your area. But deal in a decent manner, some companies may influence many. Avoid conflicts and settle issues immediately, if any occurs.

5)      Do not underestimate. I have heard from someone that, ‘you could sell a Mercedes Benz to a street vendor, if you wish’. This was taught in the sales training. Yes, you could do it. And try to accept and respect others in the same field. Do not try to grab others business.

Try to have some business ethics and be with the industry and play wisely. You will have better growth and everlasting presence.

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